via Hindustan Times - entertainment http://ift.tt/2hp478Z A film’s initial box office run determines the length of its life in the multiplexes rather than the novelty of the subject or the innovative approach of the director.

via Hindustan Times - entertainment http://ift.tt/2hp478Z A film’s initial box office run determines the length of its life in the multiplexes rather than the novelty of the subject or the innovative approach of the director.